Brief Definition
Personalization Principle #2 takes the first Personalization Principle to the next level: use that same friendly, conversational style, but add a graphic (either still or animated) “pedagogical agent” (Clark & Mayer, 2011, p. 191) to the course. Research has shown that these friendly characters actually do improve learning!
An Artifact
The Audiopedia has numerous e-learning videos that are intended to inform the user about various topics. The one featured here, “What is Pedagogy?,” is a great example of an attempt to meet the Personalization Principle #2. A friendly but professional animated lady welcomes users to the “class” and proceeds to talk, however, she uses a computerized, monotonous voice. The script rapidly evolves from a simple definition to a complicated explanation of pedagogy. Therefore, this example is in violation of, among other things, the Personalization Principle #2. In addition, the background screen stays the same throughout the entire 5-minute video. There are no scene changes, no graphics to further learning.
References
Clark, R. C., & Mayer, R. E. (2011). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning. San Francisco, CA: Pfeiffer.
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